PLAY MPE® AND AIR ANNOUNCE PARTNERSHIP
Sydney, Australia. April 27, 2009.
The Shooting Star Picture Company's D-Star is pleased to announce a partnership with the Australian Independent Record Labels Association (AIR) to provide media distribution services for Australia's 300+ indie record companies through the Play MPE® music delivery software.
The deal sees the industry body enable all its members join major independents Shock, Inertia, Remote Control, Liberation, Shogun and many more who are all using the system to service pre-release music to the media. With major labels Universal, EMI and Warner also utilising the system, Play MPE® has firmly become the industry standard for promotional music delivery in Australia.
“D-Star is a pioneer in delivering promotional material to media in a direct, targeted and cost-effective way and that's exactly what our members need,” said AIR CEO Stuart Watters. “Our arrangement with D-Star opens up the Play MPE® platform so that every label from a one-artist operation to our larger members all have the ability to access the same media servicing techniques as the major multinationals and that can only be a good thing for the sector.”
“We recognise that the independent sector is the fastest growing area of the modern music industry,” said Shooting Star Picture Company CEO Peter Skillman. “Not only that but its the side of the industry which nurtures innovation and that's the spirit that D-Star embodies. Levelling the playing field and ensuring that good music is heard regardless of its label is a huge priority for us and we're proud to be partnering with AIR to ensure that goal is realised.”
FOR MORE INFORMATION ON D-STAR'S PLAY MPE® SYSTEM, PLEASE VISIT www.dstarmpe.com. IF YOU ARE AN INDIE LABEL OR ARTIST AND WANT TO SEND YOUR MUSIC TO THE MEDIA USING PLAY MPE®, PLEASE CONTACT NICK O’BYRNE AT AIR on (03) 8554 4330 or nick@air.org.au
EMI and Shock Choose Play MPE® to Distribute Music Digitally to Media
Sydney, Australia. January 15, 2009. The Shooting Star Picture Company's D-Star division has welcomed in 2009 with the announcement that EMI Music and Shock Entertainment Group have joined Universal Music Australia and Warner Music Australia in utilising Play MPE® as the system of choice for the distribution of promotional music to radio and other media.
The agreement gives media a single destination for almost all of their promotional music needs, allowing record companies to securely send singles, albums and other promotional assets digitally in CD quality without cumbersome DRM to close to 1000 registered Australian media users.
“With this announcement, the Australian music industry's choice is final. Play MPE® is the new industry standard in Australia for the delivery of promotional music, joining its market leader position in other parts of the world,” said Peter Skillman, Shooting Star Picture Company CEO. “With this is a commitment from us to continue to provide the best user experience possible for media. D-Star is about ensuring we listen to both our media partners and our clients and we will continue to evolve throughout 2009 with a number of exciting innovations.”
“We are excited to be expanding our relationship with the team at D-Star. D-Star digital has been an integral part of our promotional campaigns for video for many years and now with Play MPE® for audio delivery, we have a suite of services that will continue to improve our services to media. Radio have consistently praised the system throughout the trials last year and we're glad to be able to utilise this worlds-best-practice technology,” said Darryl Bailey, Director of Promotions for EMI Music Australia.
“Shock has been excited to be involved with Play MPE® and watch it's growth within the Australian media market.” said Shock's Director of Marketing & Media Scot Crawford, “It has provided us with new distribution options and reporting opportunities for our music that previously were inaccessible for a lot of our core promotional needs. It has been great working with this team to develop a system that not only caters to our needs, but the needs of our partners. A big pat on the back to all of us!”
Play MPE® (promotional audio delivery) and D-Star Digital (promotional video delivery) are available now with FREE accounts for media. D-Star welcomes previous users of other services to the D-Star suite for all of their promotional content needs. To sign up for a media account or to find out how either product can assist your business access the media, visit www.dstarmpe.com. D-Star Spins is available now for radio playlist monitoring in all mainland capital cities plus the Gold Coast including all commercial radio, Triple J and selected community stations. For more information on utilising this service, please email Stephen Green at D-Star at stephen@dstarmpe.com.